tag:blogger.com,1999:blog-32930145.post115804164671874183..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: Invention is the mother of necessityAnonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32930145.post-1158419748479036042006-09-16T20:45:00.000+05:302006-09-16T20:45:00.000+05:30This post got me thinking a bit. In part due to pr...This post got me thinking a bit. In part due to prabsy's comment, in part due to the fundamental nature of the enquiry.<BR/><BR/>In many way, incrementalism or incremental thinking is the anti-thesis or the enemy of Big Innovation. <BR/><BR/>If you look at this paradox, we planners tend to do a lot of incremental thinking, generally speaking, as a tribe. <BR/><BR/>Most brand thinking is centred around incremental thinking; Say, this is the hair care product, that stands for such & such values. Can we also extend it to meet this needgap etc. Which takes us to product variants and so on, as opposed to newer (read riskier) launches.<BR/><BR/>Am not too certain how much of real original thinking takes place. Having said this, am fairly certain that there is a whole lot of superb work that takes place. (Not discounting that one bit)<BR/><BR/>This post, imho, entirely.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1158150684819487872006-09-13T18:01:00.000+05:302006-09-13T18:01:00.000+05:30The thought is very true...1. Necessity of one man...The thought is very true...<BR/>1. Necessity of one man to make money creates a path to invention.<BR/>LCD, segway, ect...<BR/> And 2. Invention born out of mistake turned into necessity.<BR/>3M post-it ect...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1158065712807834262006-09-12T18:25:00.000+05:302006-09-12T18:25:00.000+05:30a truly out of the box musing!!i totally agree.a truly out of the box musing!!<BR/><BR/>i totally agree.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1158062809688173062006-09-12T17:36:00.000+05:302006-09-12T17:36:00.000+05:30True. I think we are now inventing for the purpose...True. I think we are now inventing for the purpose of luxury. Infact, luxury is fast becoming a necessity. People find it necesary to own cell phones with inbuilt cameras inspite of owning digicams!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1158061626263370842006-09-12T17:17:00.000+05:302006-09-12T17:17:00.000+05:30Segway!Also worth seeing the applications (and in ...<A HREF="http://en.wikipedia.org/wiki/Segway" REL="nofollow">Segway!</A><BR/><BR/>Also worth seeing the applications (and in a sense, needgap)<BR/><BR/>Seems much like the proverbial chicken & egg situationAnonymousnoreply@blogger.com