tag:blogger.com,1999:blog-32930145.post115856193660880202..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: Bollywood Remakes : TVC 2.0Anonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32930145.post-1158593647479913242006-09-18T21:04:00.000+05:302006-09-18T21:04:00.000+05:30Nostalgia is from the consumer's side. For the bra...Nostalgia is from the consumer's side. For the brand, it is revisiting old memories, a connect with the old consumer. TVC 2.0 is like an old friend whom you meet after a long gap. Yes, for Bollywood, it is definitely another interpretation and all that...Lend me 'the postman always rings twice'. Havent seen it. Thats a lovely idea - Brand Nostalgia Index...Am filing it somewhere. To be revived sometime soon. Do share my blog with the percept picture guys. Maybe I can do some thinking for them:-)Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1158587854976423012006-09-18T19:27:00.000+05:302006-09-18T19:27:00.000+05:30Ah yes, good ole "Humara Bajaj" - one of apro Elvi...Ah yes, good ole "Humara Bajaj" - one of <I>apro</I> Elvis's best. I suspect there the idea was the logo change and in a sense, heralding the changes the company was to take at that point in time.<BR/><BR/>Not too sure if nostalgia is the only real reason folks tend to do remakes. Maybe it's simply another interpretation of a classic plot/storyline.<BR/><BR/>For instance, a rudimentary search on imdb got me looking at a remake of <A HREF="http://imdb.com/title/tt0082934/" REL="nofollow">The Postman Always Rings Twice</A> - a movie sitting right here, waiting to be watched on my trusty dvd player :)<BR/><BR/>One very interesting by product thought from your post was maybe a planning "study" to understand a sort of brand nostalgia index or cachet. Maybe file it away for a sort of things-to-explore time?<BR/><BR/>Apropos to the Bollywood bit, do check out Percept Picture Co. - they're getting their act together on some very interesting stuff, and in a pretty nice fashion.Anonymousnoreply@blogger.com