tag:blogger.com,1999:blog-32930145.post115998505519914546..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: Planners' ThoughtwareAnonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32930145.post-1160047521814234272006-10-05T16:55:00.000+05:302006-10-05T16:55:00.000+05:30I've been thinking about the above delivery, in li...I've been thinking about the above delivery, in light of bookstores & (John's) theory of Brand Stretch<BR/><BR/>Do you remember when Oxford stole a bit of a march over Crosswords with the advent of the Cha Bar?<BR/><BR/>Complementary service - reading/snacking and tea/coffee that go very well with the book lovers segment.<BR/><BR/>But simply by providing an efficient delivery mechanism, they've risen in the consideration charts. (hey, their cafe isn't too bad either!)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-1160041400758422972006-10-05T15:13:00.000+05:302006-10-05T15:13:00.000+05:30As also;"It's not that I'm so smart, it's just tha...As also;<BR/>"It's not that I'm so smart, it's just that I stay with problems longer"<BR/>~Albert Einstein<BR/><BR/>Apropos the book discussion, I finally managed to get a copy of <A HREF="http://www.amazon.com/Paradox-Choice-More-Less-P-S/dp/0060005696/sr=8-2/qid=1160033361/ref=pd_bbs_2/002-9031515-4888061?ie=UTF8&s=books" REL="nofollow">this</A><BR/><BR/>By some super luck, Crosswords delivered it COD - I s'pose there's a lesson for service somewhere in this delivery episode. Especially for experential brands like bookstores!Anonymousnoreply@blogger.com