tag:blogger.com,1999:blog-32930145.post3364151415163518014..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: Agency Planners vs Brand ConsultantsAnonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32930145.post-8955622337740139772008-04-06T11:49:00.000+05:302008-04-06T11:49:00.000+05:30Great post, came online to check the results. Two ...Great post, came online to check the results. Two things come to mind when i noticed this - <BR/><BR/>The bit about planning, is the debate about plannerliness - a state of mind, or a department? We are by and large, admen, aren't we?<BR/><BR/>The value is in bring synthesis to the table, over analysis. Most clients actually do a great job with analysis (and God help you if it's a financial services chap on the other end..). Our expertise is in being brutally honest, and at times, violently original.<BR/><BR/>It's important to recognise this - because what we do here isn't very different from consultants - Just packaged differently. I still haven't got my mind around that consulting versus advertising debate though. The fact that they've managed to embrace design, and maybe a little bit of discipline in process might just be the departure - as you suggest.<BR/><BR/>Apropos the respect quotient, I personally believe that there's tremendous respect from the outside-in, clients, other marketing services folks, but we're not able to see the value in ourselves - not unlike the abject self-pity of a navel gazing fellow. Then again, respect does not necessarily translate into money - and that's a pretty serious problem..reptilehttps://www.blogger.com/profile/01709638781455971207noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-52869575125525539192008-04-04T11:08:00.000+05:302008-04-04T11:08:00.000+05:30check out a related conversation at the goafest......check out a related conversation at the goafest...http://www.dnaindia.com/report.asp?newsid=1158526Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-77998405121292473022008-04-04T10:24:00.000+05:302008-04-04T10:24:00.000+05:30First and foremost the folks at the Agency themsel...First and foremost the folks at the Agency themselves need to respect their planners and their work. As far as I have seen work in any agency refers to creative work.<BR/>There is no hope in hell till internal respect is first earned.<BR/>One has to understand that creative is a subset of brand management and the planner's role in beyond the creative product. <BR/>To a large extent client's themselves lack true understanding of their role. Simply appreciating good creative work will not take the brand anywhere. Manish, this is all about illetracy in brand management. Very few know and hence are not even equipped to appreciate the account planning efforts. Instead of waiting for a solution it would do you a lot good if you move into a consultancy for time and tide waits for none. Agencies will continue to talk big and deliver small in every way. Nothing will happen or if it does it will be too lateAnonymoushttps://www.blogger.com/profile/13510673709629876467noreply@blogger.com