tag:blogger.com,1999:blog-32930145.post3425041005957206185..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: Crowdcasting - The Wisdom Of CrowdsAnonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-32930145.post-66359934057078922992006-11-21T10:39:00.000+05:302006-11-21T10:39:00.000+05:30guys, chk this link from HBR...its related to CS i...guys, chk this link from HBR...its related to CS in a way!<br /><br />http://hbswk.hbs.edu/item/5544.htmlAnonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-7084077743686344222006-11-20T16:28:00.000+05:302006-11-20T16:28:00.000+05:30hey dharmendra, you got it ...the essence and the ...hey dharmendra, you got it ...the essence and the theory!<br /><br />as for students, it needn't just be young fresh students from the Mumbai colleges. It could be bright IITians, IIM grads - they might charge a bomb( maybe tata can afford them :-)<br /><br />When I was at TBWA, I actually used the services of an IITian for a new business pitch! And there was learning for both of us.<br /><br />I agree, CC a 24X7 activity, actually as I said earlier, its a mindset not a fad... <br /><br />If during our interaction on this blog, I pick up stuff from you...that would also qualify as crowdcasting...<br /><br />Frankly like you said, if we are open to the street, it works, else everything is a buzz word!Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-31123977507762166702006-11-20T12:00:00.000+05:302006-11-20T12:00:00.000+05:30Hey,
Crowdcasting indeed is a brillaint concept. ...Hey,<br /><br />Crowdcasting indeed is a brillaint concept. The first time I read wisdom of the crowds I realised that, it could be a secret formula of most succesful people. My sense is collective wisdom weeds out individual weeds of fantasy.<br /><br />Am back after a long time. Hope you had a good weekend. CheersAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-84236447434995637532006-11-20T11:24:00.000+05:302006-11-20T11:24:00.000+05:30hmmm you are getting it:-) ...Yes, a blog like thi...hmmm you are getting it:-) ...Yes, a blog like this is a sort of Crowdcasting...Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-42500321085534398652006-11-20T10:51:00.000+05:302006-11-20T10:51:00.000+05:30hey man, thanks for the answer...makes a lotta sen...hey man, thanks for the answer...makes a lotta sense...<br /><br />Am I right in saying that one of the most potent tools for crowd casting is a blog like this?!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-59113326208871741642006-11-20T10:01:00.000+05:302006-11-20T10:01:00.000+05:30hey jigs, you are not the first one to ask this qu...hey jigs, you are not the first one to ask this question. another friend of mine thinks this is just a fanciful term!<br /><br />however, i feel 'CC' is more than just an FGD.<br /><br />1. for starters most FGDs are centred around problems of the client brands...in CC you seek answers to the company/ agency problems as well.<br /><br />2. Most FGDs( unless you interview creative consumers or prosumers) involve hurriedly selected 6-8 people who may not have the insight, intelligence or the understanding to give meaningful answers...They are mostly lab rats, wanting to give a few smart ansewrs and then go home early:-)<br /><br />Crowd Casters are bright( often brigher than us), hand-picked, often paid for their services( not just petty gifts) problem solvers. They could be from the best of B schools, or prosumers, or creative consumers or tech-geeks whom we hire( in a way) to solve our problems!<br /><br />3. Crowdcasters can help us solve foresight problems. A normal FGD can at best give us insights! Although that ability is also seriously undermined in the shoddy, hurried way that they are conducted most often.<br /><br />4. FGD is a mere not-s0-new research tool. Crowdcasting is about an open source culture! <br />It's the linux-way of solving company issues, of doing business...It's acknowledgeing humbly that consumers and other people outside the company but within the wider ec-system might have the radical new answers to our problems...<br /><br />i hope it makes sense. having said that, any new term can be dismissed as mere jargon! ( Often it is exactly that).<br />But as I have said in some of my posts earlier... the new thinking is more about 'doing stuff' in real time rather than worrying to death about nomenclatures - new and old.<br /><br />And CC i feel is about 'doing', it's about opening up to new possibilities, new people, new ideas...<br /><br />Thanks for asking the Q Jigs!Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-15567839363806932832006-11-19T21:29:00.000+05:302006-11-19T21:29:00.000+05:30blame my marketing + sales + copywriter intellect....blame my marketing + sales + copywriter intellect. But isn't crowdcasting in a way similar to having a focus group? If yes, then this only seems to be a fancy name to an existing concept. <br /><br />Now i'm guessing it's not and u will hv to fill me in on this one in office tom.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32930145.post-29559109230423123622006-11-19T14:25:00.000+05:302006-11-19T14:25:00.000+05:30hey thanks and congrats Heather! i feel 'Lil Gandh...hey thanks and congrats Heather! i feel 'Lil Gandhi' should also have won the 'Yahoo Big Idea Chair'...Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-31671685545712881422006-11-19T13:38:00.000+05:302006-11-19T13:38:00.000+05:30Little Gandhi isn't actually an imported concept, ...Little Gandhi isn't actually an imported concept, unlike say Axe or Daag Acche hai. the latter two are examples of strategies developed centrally and executed locally, but Lifebuoy brand is actually run out of India for most of the world, as so the thinking is all home grown. Which makes a nice change! I have three effies sitting on my bokshelf as I write ... what a shame I have to take them to the office tomorrow and redistribute them to their rightful owners!!Heatherhttps://www.blogger.com/profile/07363600965062727439noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-87092415845662149202006-11-18T11:10:00.000+05:302006-11-18T11:10:00.000+05:30I think it's an indigenous Indian idea. Anyways ne...I think it's an indigenous Indian idea. Anyways need to clarify the same to be doubly sure. <br /><br />Hmmm...read this hilarious book by Pratik Basu called 'Clueless & Co." better watch this movie called "Other Side of Bed" a spanish sex comedy, swear you will have a good laugh.<br /><br />Read my new post at http://tissue-issues.blogspot.com some risky ideas i have put...lol.pooR_Plannerhttps://www.blogger.com/profile/00587088264074069948noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-85876531282387641802006-11-18T10:58:00.000+05:302006-11-18T10:58:00.000+05:30Is little gandhi an 'imported concept'? like 'daag...Is little gandhi an 'imported concept'? like 'daag acche hain' a translation of 'dirt is good' and even the 'axe academy' work?<br /><br />ask a friend at Lowe? mail me some interesting week-end reading...Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-26638519739842763532006-11-18T10:00:00.000+05:302006-11-18T10:00:00.000+05:30Actually, it makes great sense to use young, innoc...Actually, it makes great sense to use young, innocent minds to solve a real life business problem. Often the ideas, insights, innovations that these young crowds come with blows our (professionals) mind. They are our future and they are the consumers companies will be talking too in time to come. So bringing them into the fold of solving a brands problem does immense help not only to the company but becomes a way of Connection. We often miss out on this connection planning. <br /><br />I think I should take your advice and get more young people to visit our office on weekends, allowing them to solve problems in a fun session. <br /><br />Little Gandhi is an excellent campaign. All kudos to Lowe.pooR_Plannerhttps://www.blogger.com/profile/00587088264074069948noreply@blogger.com