tag:blogger.com,1999:blog-32930145.post6689556350210126016..comments2023-08-17T20:10:58.890+05:30Comments on IndiAdRant: How far will you travel to catch my eye-ball?Anonymoushttp://www.blogger.com/profile/03231391499541540584noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32930145.post-51901698878478764782007-07-26T15:23:00.000+05:302007-07-26T15:23:00.000+05:30Maybe a railway chart is not the best place to put...Maybe a railway chart is not the best place to put it because to me the perception of the brand is not mass.. Its more high end to me because Their's TVC's generally have firang's in it and the rest are classy excutions which somehow i think wouldn't have a mass connect..So dont think putting it on a railway chart would help them in anyway.. Maybe Air tickets,<BR/><BR/>Book mark branding seems to be the latest craze i think cuz even when i went to crossword last week saw books marks with branding on them. Dnt know how much it really helps though because they are very ugly looking product pictures basically the adpats of maybe there press ads or watver.. think it could be more creative in terms of the shape and communication and somewhere maybe the headlines with books and the brand..<BR/><BR/>Correct me if i am wrong..Tanayahttps://www.blogger.com/profile/11441135498892383581noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-78881341870779928992007-07-26T14:43:00.000+05:302007-07-26T14:43:00.000+05:30Hey Maansh,It really surprises me to see how marke...Hey Maansh,<BR/><BR/>It really surprises me to see how marketers will do anything and evrything to catch a person's attention (whether they have managed to gain that or no, noone knows). And what surprises me even further is that how advertising agencies will let the brand be everywhere and anywhere, with or without relevance. Have they forgotten that advertising at the end of the day is targetted at a particular section and that it should somehow help in the increase of sales?Sharmista Nagarkattihttps://www.blogger.com/profile/18410772120584643092noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-51183409375749228692007-07-24T21:14:00.000+05:302007-07-24T21:14:00.000+05:30KapilBrands are everywhere. From potty seats to th...Kapil<BR/>Brands are everywhere. From potty seats to the back of consumers' head:-)<BR/><BR/>All 360 thinking is on a continuum. From 'annoying interruption' at one end to 'engaging interaction' at the other. <BR/><BR/>Now the brand/ marketer/ advertising team needs to make a choice and think creatively is all I meant to say!Anonymoushttps://www.blogger.com/profile/03231391499541540584noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-76547036969988893452007-07-24T15:51:00.000+05:302007-07-24T15:51:00.000+05:30Not just on AC-3 compartments charts and bookmarks...Not just on AC-3 compartments charts and bookmarks.Lastweek I was travelling from Mumbai to Ahmedabad by train and found Garnier Fructis product and logo on the Ticket! 360deg thinking!sujithttps://www.blogger.com/profile/09691571634415682219noreply@blogger.comtag:blogger.com,1999:blog-32930145.post-58933390819441403112007-07-24T15:08:00.000+05:302007-07-24T15:08:00.000+05:30Help me understand: - Are you saying "Garnier" sho...Help me understand: <BR/><BR/>- Are you saying "Garnier" should not be on a reservation chart? <BR/><BR/>OR<BR/><BR/>- Are you saying Garnier should not be on a "reservation chart" and could do more to engage railway commuters? <BR/><BR/>And about those bookmarks - I really wonder how a brand manager let it go without a message...Anonymoushttps://www.blogger.com/profile/07733923878769060315noreply@blogger.com