
Another common sight in many metros and Indian cities today! The water-tank-retro-looks is a perfect 'Out-Of-Home' media. It just needs a little bit of added design touch to make it retro-cool and you invent another medium to show-case brands from apparel to lifestyle to Bollywood movies:-)
Just like in creative plots, media needs to bring in more surprise...In an attention starved world, the zagged canvas of creativity, landscape gets noticed!
I'd also love to see the revival of wall graffiti in it's spurced-up version (barring political message and vote cast etc.) ... canvas all around us... needs a thinking mind and creatives 2.0 from agencies to give it a fresh look.
ReplyDeletehey roop...chk my article on afaqs today!
ReplyDeleteyes, am talking to my client Mumbai Mirror on the reading corner idea!
cheers
M\