IndiAdRant

I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...

Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...

This project has been very close to my heart for more than 2 years now...After being in 'skunkworks' for a long time, Jugaad Studio ...

If you are in new media/digital media/ social media, one of the briefs which you may get from some clients is - I want 1 mn fans! Having a l...

Some facebook updates from friends, few tweets and I am getting absorbed into what could potentially be the biggest social campaigns of our ...

That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...

Was chatting with my friend Girish from Webitude . The Oberoi Gurgaon fb page came up in the chat for some reason which I forget. Triggered...

Like the new Nestea TVC... first squirrels(kitkat), and now Kangaroos(nestea)...what cutesy animal for Maggi now:-) I guess the missing(till...

Once Upon A Time I was just a happy planner doling out power-point slides by the dozen:-) And then 'one day', actually over many d...

There was an ET article on brands doing well in social media. True to mass media understanding of social media, it was a bit sketchy, a bit...

Just stumbled upon what appears to be the promotional website of the UTV film (Jhootha Hi Sahi)- JohnAbraham.com... I quite like the simplic...

Source: Blaugh.com Source : Hubspot.com Source : weblogcartoons.com

The new TVCs of Mahindra Logan are so bad that it makes the car look good in contrast! Honestly, for a solid ugly car that was doing good mo...

It's a nice long weekend and Neo and I are at Cinnamon. Him drawing on some clay pots! And me trying to unwind and forage for ideas and...

It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...

One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand cons...

At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...

Friend of mine sent this...Cute and funny! Sending it to my mother!!

Finally I bought my own copy of the Gladwell book - Outliers! I just waited endlessly for the paperback and a discount(both together). Blink...

Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...

One of my colleagues had a great argumentative mind. He would impeccably find 'fault' with every concept and idea. And yet, having f...

We the technology-awed populace always view all technology as being better, faster and taking us to a better place. The internet seems like ...

Just ordered the new book by Subroto Bagchi- The Professional on flipkart.com . Triggered by reading an ET interview of Subroto - How do y...

Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...

As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...

In the afternoon today, I got a full primer on PlayStation from Neo(age 6)(who lectures me regularly on mobile and video games, thinks am wa...

Few days back, I spent a day in the sleepy 'kasba' of Chanderi in Madhya Pradesh. A 'kasba' famous for it's 'Chander...

I was a bit apprehensive how my son, Neo would adjust to this city shift - Bombay to Delhi. He took less than 24 hours!! Children are that a...

I had avoided 'Sach Ka Samna' by default till I was caught in the cross-fire of a water-cooler conversation at office and therefore...

Had read about Nano Ganesh a couple of days back in ET. The relevance and the desire to share the story got amplified post a telecom client ...

The big breaking news on Brand Equity yesterday was the scam-ovation by Publicis. Anyone who had spare time for such inanities(and that inc...

Working around shifting is a moving goal post! As soon as one completes one area, a totally new one stares in your face and quietly takes th...

Just came out of a four hour brainstorm with a friend. Am helping him start a new creative venture! It has been a serious Sunday so far:-) B...

After 6 years of a sort of dream stint in Mumbai, last week I packed my life and belongings in 105 cartons and headed north to Dilli!! It...

It's been a hectic fortnight. Looking for a flat/ house in Gurgaon. Sometimes you can be spoilt for choice:-) At the airport, leafing th...