Shoppers Stop has changed it's logo under a campaign called 'Start Something New'. It has a heard-it-somewhere-before ringtone. I think thoughts like - Start Something New work better in action than in image. So will reserve judgement till the next store visit.I find the new Ray & Keshavan logo quite bland and sans character...In fact I like the older logo. Maybe they should have asked all their customers before changing the logo. And the gold/ platinum card customers could have had veto rights...LOL
You can read the story at afaqs here...
me thinks the same....
ReplyDeleteWasn't this Elvis's campaign slug for Park Avenue, many many years ago, during the dot-com entrepreneurial boom?
ReplyDeleteIt's not too shabby (the logo, and makeover) but my only grouse is; why do brands need to advertise the fact that they're changing? Shouldn't it be a discovery process (leading to some surprising delight) by consumers?