I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network!
However, one familiar drone/ murmur amongst the audience was "not enough insights man!", the information shared is available in public domain - "not enough new information/data dude"!
I have a slightly different take on this. I believe the marketing fraternity in India is at par in terms of information access and knowledge accumulation. As a nation/ marketing fraternity we have a huge appetite for data. But once we get that data, our record in acting on that data is not quite impressive.
What we most need NOW is :
(a)To act on that information to create new products & services, to create a meaningful engagement with people, to create better service experience and so on...
(b) And not just wait endlessly for a constant stream of new insights but start using the ones that we already have!!
(c) Not be paralysed by analysis but take action steps & be prepared to take some risk
(d) We need to 'get inspired' by ideas, case studies, cross -category happenings. And we have enough of those on our collective hard disks!
(e) The TRUTH and many of the answers are out there. We just need 'big ears' and an honest intent on doing something about it.
(f) Nothing much will ever be gained if social media/ digital marketing isn't imbibed into the DNA of our company.
This small video of Ford Motor company is a great short inspirational clip of how even lagging Detroit used SM/ digital marketing to it's advantage. From a loss-making icon Ford really turned itself around. But for that it took some inspired steps - from the CEO to the shop floor engineer to the fans and the blogger community!
Popular Posts
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advoc...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ... -
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
Just finished my second cup of well-made Darjeeling tea in my favourite white cup! Ah the small pleasures of life...Getting ready for a long... -
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste... -
Was at a meeting with a media partner today. After the ATL and BTL discussions were over, my repeated query to discuss the internet strategy...
-
I had made myself a promise last year to attend more industry fora, at least the ones in Mumbai. Have been quite regular. And would urge all...
