All of us, in big and small doses have grown up in school and colleges on 'refreshers'. The 'kunjis'. Be it for Hindi, Physics or Chemistry! In an info-overloaded world, even brands and branded content need a refresher!
In the papers today saw a refresher for the program 'Left Right Left' on Sony Sab TV*. A 2 hour refresher episode for all the past 32. I think it's a great idea. Serialised content has a high entry barrier when you miss the start! Refreshers are a great way to give another entry chance to time-starved viewers.
Am not very clued on to the serialised content tactics. But I think Sony and Euro know their prosumer pattern well!
*Will somebody please tell me how to pronounce this brand - Sony Sab, Sab Sony, S Sab...
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