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Monday, April 16

Haig : A Sunday Well Spent

I love the shape and smell of old cars. But it took my wife's initiative to herd me for the Haig Vintage Car Rally yesterday at Kala Ghoda.

Neo had great fun. Thrilled as he was in the local from Bandra to Kala Ghoda and back. In fact, the beauty pageant of the Mercs, the Chevys, the Austins, the Buicks, the Hindustan 10 owned once by the Maharaja of Jaipur, the Maurice 1938( Mumtaz drove in it), the VW military tempo, the 1949 Maurice( with an all women team) and many others made it a memorable day...

I think it was a great promotion and branding idea from Haig - apparently the oldest Scotch guys in the world! Subtle, substantive and a sensory treat...
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3 comments:

TypeWriterMom said...

ya...those golden oldies are seriously wow! saw a few during the kala ghoda festival - was cool :-)

11:03 PM
Unknown said...

i thot you have moved to zurich...ru in bombay now?

12:52 AM
meraj said...

i didnt go for the rally (maybe i should have), but am a great fan of Haig...in fact, it has become my regular scotch. absolutely kickass at that price!

2:16 PM

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