Was chatting online with a friend about social media in the morning. At night caught up with Neil Postman's book - Disappearance of Childhood...
Let me share this excerpt pp 69-70 from the book...
It is alleged that upon being told that through the telegraph a man in Maine, could instantly send a message to a man in Texas, Thoreau asked, "But what do they have to say to each other?" :-)
In asking this question, to which no serious attention was paid, Thoreau was directing attention to the psychological and social meaning of the telegraph, and in particular to its capacity to change the character of information - from the personal and regional to the impersonal and global.
A hundred and twenty years later Marshall McLuhan tried to address the issue Thoreau raised. He wrote:
When man lives in an electric environment, his nature is transformed and his private identity is merged with the corporate whole. He becomes "Mass Man." Mass Man is a phenomenon of electric speed, not of physical quantity. Mass man was first noticed as a phenomenon in the age of radio, but he had come into existence, unnoticed, with the electric telegraph.
So, what have we become now? As many of us seamlessly connect to a global community, conversation, brain...As we think in bytes, live under the tyranny of 'perpetual immediacy' and twitter 24 X 7 X 365!!
(Picture sourced from Gettyimages!)
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
Offline or online, India seems to be the flavour of the year/ decade! At least the select media that I manage to consume suggests so! As alw...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
No comments:
Post a Comment