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Wednesday, August 8

Jo Khaye Kho Jaaye


Another good outdoor campaign is the one for the new 5 Star! Ogilvy is always great with these one word, one-line briefs and the great creative leaps...

This 5 star campaign comes on the back of those slightly fuzzy 'arrey' ads which were not quite making any point! Howvere, I can see JKKJ unfolding in a hundred ways...

FMCG ad space is so cluttered, I don't think consumer insight driven(if there are any insights left to explore)but rational routes work anymore. It's the crazy, inconsistent, surprise brand tactics that are more effective...
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