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When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
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I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
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My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
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Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
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Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
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In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
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Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
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A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
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When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
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I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
Wednesday, August 8
Jo Khaye Kho Jaaye
Another good outdoor campaign is the one for the new 5 Star! Ogilvy is always great with these one word, one-line briefs and the great creative leaps...
This 5 star campaign comes on the back of those slightly fuzzy 'arrey' ads which were not quite making any point! Howvere, I can see JKKJ unfolding in a hundred ways...
FMCG ad space is so cluttered, I don't think consumer insight driven(if there are any insights left to explore)but rational routes work anymore. It's the crazy, inconsistent, surprise brand tactics that are more effective...
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