Like many analog agencies ours too is trying to be digital. The process began early this year in the Temple city of Siam Reap in Cambodia. Then we had some very engaging digital sessions in Singapore...
These are still early days into Being Digital...Still have tried to collate the lessons learnt/ and observations from around in my first steps into digital!(Not in any particular order or hierarchy of thot).
1. The game's not just about technology, its still about human psychology! Far too many CEO's are shying away from digital because they feel scared/ numbed by the technology buzz around. It's a pity. It just slows the entire digital thinking in the agency.
2. It's not about learn and do. It's about do and learn.
3. It's not about strategy first, it's a lot about execution first as well.
Digital is a far complex strategy-execution inter-linked game anyways which analog
agencies have difficulty understanding...
4. Digital thinking cannot be brought about by forced collaboration between different departments. It's about genuine conversation between people who call the shots and people who get it.
5. It's not about top-down or bottom up. it's about both at the same time!!
6. The pit-fall is to make 'digital' the new epi-centre of creativity and snob
appeal within the agency.
Let's chew on these. The next installment should come soon...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
No comments:
Post a Comment