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It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
Wednesday, February 13
What do the advertisers get in exchange4media?
Well above is the screen grap of exchange4media...Since there is hardly any content on this page, I have never really bothered to look at any of the ads...
I think the scientific term for this is inattentive blindness:-)
Dainik Jagran, Vanita, Radio One, Radio Dhamaal, Big FM, Dainik Bhaskar, Jagran Solutions, Sahara One, Radio Mirchi, Outlook - that's some 10 brands trying to get my in-attention...LOL
Clutter is as bad in virtual real estate as in the real world!
I feel it's the worst designed media web-site...But maybe exchange4media has high-resolution retinal scan to measure effectiveness and eyeball-enthusiasm:-)
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1 comment:
Is it assumed that we advertising/media folks view such industry websites with a very different perspective than a consumer looking at an indiatimes.com or rediff.com ?
Do we "LOOK HARD" at ads because we are ad guys?
Hence the assumed clutter we are bombarded with at such a website.
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