60 second commercial, 1 minute thoughts:-) Just saw the new Titan ad on youtube.
I liked the spot. My planner was harsher at 5/10. But Aamir is going the SRK way. Not that credible. Bit Preachy. 'Crafted-in-the-studio-reality'. But still better than what's on offer this month!
I was also grappling with the thought that 'naya idea nahin hai' but does that matter anymore!! And I felt 'Be Born Everyday' is a more powerful tag than 'Be More'. Hate this 'More' tag...
Popular Posts
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
As a planner I am often forced to converse in slides...There was a time few years back, when close friends accused me of even thinking in po... -
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste... -
Hey guys! How about breakfast at Bandra... Russell style! No agenda...just some chai, some chat, some 'nashta'... Maybe no brands, n...
-
The new BusinessWeek, Sep 18 cover-story talks about the best places to work. It also talks about what makes the Gen Y or the Millennial wor...
-
Some days ago, there was an article in agencyfaqs by the CEO of MASH, the new shopper marketing division of Sam Balsara's Madison! I ca...
-
In my September 11 post, I had analysed Technology vs Psychology in the backdrop of online match making sites! Recently, a spate of investm...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
Wednesday, July 9
Be Born Everyday.
Subscribe to:
Post Comments (Atom)
3 comments:
completely agree. 'more' taglines are so passe!
completely agree. 'more' taglines are so passe!
Some very good strategic creative there - perhaps a bit harsh to judge it so soon.
"More" is almost a literal translation of Titan's business intent (that of getting people to own more than a single timepiece)
Nice execution, and some well written lines, by the eminently capable Kunj Shah, I love these two, in particular..
"Doosaron ki galtiyon se kya seekhna… make your own mistakes, yaar!
And, never resemble your passport photo for more than 3 months"
Of course, Aamir as usual is alright. Not too shabby.
Post a Comment