Popular Posts

  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • Got Journalism of Courage. Need Brave Marketing!
    A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Conversations vs Presentations
    As a planner I am often forced to converse in slides...There was a time few years back, when close friends accused me of even thinking in po...
  • Indian Youth and Technology
    This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Lessons from the Chinese Novel
    I find Sacred Space in TOI (the quotable quotes, anecdotes and more section) to be a good idea cyclotron! Day before yesterday, there was a ...
  • In-film Advertising : Random Thoughts
    This one's in response to an article I read in DNA Mumbai grandiosely titled - Marketer + Film Maker = Winning Union. As usual, there wa...