It's a nice long weekend and Neo and I are at Cinnamon. Him drawing on some clay pots! And me trying to unwind and forage for ideas and inspiration.
One of the things that has niggled my mind for some time is how to better use social media for social causes, community service, bridge the gap between the haves and the have-nots, create a better work environment, create more meaningful work for everyone, make more meaningful connections and not just the quantity of connections...
So, in the morniing when I stumbled upon this profound and brilliant article by Umair Haque on the HBR site, thought of sharing it...
He talks about the "message" of the Internet's social revolution as being more meaningful work, economics, politics, society, and organization. Social media promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones.
Yet, Haque points out most "social media" strategies have one or more of three goals: to "push product," "build buzz," or "engage consumers." None of these lives up to the Internet's promise of meaning.
They're just slightly cleverer ways to sell more of the same old junk. But the great challenge of the 21st century is making stuff radically better in the first place — stuff that creates what he calls thicker value.
Umair talks about the 7 social strategies that are turning yesterday's zombieconomy upside down - Character, Creativity, Control, Culture, Clarity, Cohesion, Choreography - They're what he looks for when evaluating investments, innovations, and ideas across the social mediascape.
A must read, immerse and act!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
2 comments:
First time here..
nice ..
internet's goals were "instant connectivity and information" - it is a tool, a service. you know how they say that education can only train intelligence and not create it? similarly, internet can only provide a platform for all the social causes and community develtopment activists out there. we have come a long way from village elders gathering under the peepul tree and the "gram sevikas and sewaks" touring their territories.
Post a Comment