Popular Posts

  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • The Art of the Start
    That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...
  • Big Idea - Green Livelihoods
    It's been a hectic fortnight. Looking for a flat/ house in Gurgaon. Sometimes you can be spoilt for choice:-) At the airport, leafing th...
  • Brand New From Bagchi
    Just ordered the new book by Subroto Bagchi- The Professional on flipkart.com . Triggered by reading an ET interview of Subroto - How do y...
  • Mishraji Ki Baatein
    Subhash K Jha in one of his film reviews had said about HAZAARON KHWAISHEIN AISI - "HKA has been Sudhir Mishra's most complex am...
  • Merchant Clark, Cecil Hotel and a 30 year dream...
    It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
  • Tweet What You Eat and Other Thots
    Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...
  • Let's talk to the 'Net Guys' after this!
    Was at a meeting with a media partner today. After the ATL and BTL discussions were over, my repeated query to discuss the internet strategy...
  • Join In the Biggest Social Campaign of Our Time!
    Some facebook updates from friends, few tweets and I am getting absorbed into what could potentially be the biggest social campaigns of our ...
  • Bye Bye Mumbai, Hello Delhi
    After 6 years of a sort of dream stint in Mumbai, last week I packed my life and belongings in 105 cartons and headed north to Dilli!! It...

Sunday, April 3

Nestea - Embed some 'social' into this campaign!

Like the new Nestea TVC... first squirrels(kitkat), and now Kangaroos(nestea)...what cutesy animal for Maggi now:-)

I guess the missing(till now) link here is the 'conversation between generations' that the campaign can evoke using digital media. With my limited knowledge about the brand, I still feel that real long-term success for Nestea will demand a behaviour change from consumers that mass media(read TV) alone can't deliver...

For the marketing team the key question will be - Think how you can embed 'social' into the heart of your new campaign....That will lead to an engaging, episodic storyline for the brand!
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)