That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer...What is the yield point of Amitabh Bachchan as a celeb endorser?
Is Karan Johar the new meta brand?
What's the genetic difference between pop-celebrity brands and big Bollywood stars?
How much of Bollywood is enough? Will it ever be enough?
How will the spheres of Bollywood and Hollywood interact in the near future?
At TBWA,had been part of a scenario planning workshop conducted by Gavin Heron, the Shanghai office head! The one in Bombay was centred around Bollywood. I remember we had asked interesting questions...In fact our group had come up with this interesting concept - hotfactory.com, a possible world where hotmail founder Sabeer Bhatia and Ramgopal Verma met...
More questions...
Why is Bollywood experimentative?...Is this largely because the industry is/ was so unorganised with pots of hawala money and D Company funding...Therefore, with greater corporatisation, will Bollywood lose its edge, it's risk appetite...
Will Bollywood need account planners? What will the job title/ the role be? Are there existing jobs that we don't know? Can we create some - any ideas?
Will Percept Picturescope be the company to watch for?
Should one send his/ her CV to Dharma productions, e-mail SRK:-)
Will Farhan Akhtar/ Aditya Chopra continue to invent 'cool' and agencies continue to research them with awe, admiration and with time lag?
With the democratisation of creativity and technology will Bollywood still be controlled by a few Khans and Chopras?
Will the centre of Indian entertainment and content universe be still Bollywood in 10 years time?
I have been trying to put these Qs and few possible As together in a longer article...But till now there are more Qs than As...Hmmm:-(
