Just saw this simple web creative for a DTH brand in line with the main TV ad...Very simple. Very effective:-) Just log onto www.adultdost.com
Popular Posts
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste... -
By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect... -
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ... -
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ... -
I find Sacred Space in TOI (the quotable quotes, anecdotes and more section) to be a good idea cyclotron! Day before yesterday, there was a ...
Showing posts with label Simplicity. Show all posts
Showing posts with label Simplicity. Show all posts
Thursday, January 8
Adultdost.com?!!
Just saw this simple web creative for a DTH brand in line with the main TV ad...Very simple. Very effective:-) Just log onto www.adultdost.com
Tuesday, July 10
Addition By Subtraction
Read an excellent post by Neil today. Gotta re-read itd 'Deep Commute-Think' about it!!Am always conscious of the fact that very few of my posts are on design or designers...Fact is very less of my time is spent in the company of designers or on design thinking!
Had gone to Chennai some time back and at Landmark picked up this book. Design Your Self by Karim Rashid.. Karim Rashid is a famous industrial designer whose clients include Prada, Umbra, Alessi among others...
Had no previous knowledge of him. But am finding the book quite inspirational and useful for planner thinking as well! His other books are Evolution and I Want to Change the World.
Buried among the chapters I found the one on Addition By Subtraction - Ways to have more with less.
Some real gems there are! So applicable to Planning and life in general.
1. Streamline your possessions.
Analyse each object in your home and ask yourself when was the last time I used that object? Why do I have it? Do I need it? Does it bring meaning, memory, love, function, experience. pleasure, humour or energy to my life?
Most brands can earn from this. Very often we carry sacred vestiges from the brand past. Holy brand cows that better be junked
2. Live with a real reflection of yourself.Remove anything that doesn't add to your experience.
3. Downsize your technology.
Beware of over-gadget-ization!!
For planners the equivalent would be getting lost in the tools and the templates. And the jargons that we keep inventing to say the same trite stuff!
4. Stay away from junk.
Junk briefs, junk creative, junk thinking, junk meetings/tele-cons:-)
This entire book is a visual treat and a how to manual to simplify stuff! While on the subject of simplicity, must share a quote of Freeman Thomas(one of the designers of the new VW Beetle) which I read in the morning- "If you distill Mickey Mouse, it's three circles. The Beetle is three arcs on the side".
Tuesday, February 6
A Lesson in Simplicity
Recently I heard Robyn Putter, the current creative head of WPP, a veteran in South African Advertising circles and ex-Ogilvy adman speak at a conference! It was a lesson in simplicity. At first so simple that I felt cheated. LOL
If I had to distillate his speech in one sentence this would be it. The lesson for me as a planner and consumer researcher. I think it puts things in perspective. And hopefully will keep me prepared for the inevitable surprises...
Subscribe to:
Posts (Atom)