Sujit from gkk-mode mailed me these ads post the Kingfisher tactical advertising post. This one's a classic. Had heard about them. I hope they are real and not internet generated scam ads:-)
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Showing posts with label guerilla marketing. Show all posts
Showing posts with label guerilla marketing. Show all posts
Thursday, April 26
One-upmanship
Sujit from gkk-mode mailed me these ads post the Kingfisher tactical advertising post. This one's a classic. Had heard about them. I hope they are real and not internet generated scam ads:-)
Tuesday, April 24
We Made Them Change
A friend of mine from Chennai mailed me this pix.Says he - "Following the Jet-Air Sahara deal, Jet Airways went thru with a few
changes, one of them included a change in their colors - logo, uniform, etc
Last week, at many places across the city, big Jet Airways hoardings were
put up with their new punch-line, "We've changed."
Barely 36 hours later, KingFisher came up with an even bigger hoarding
declaring "We made them Change."
Seems like a war mirroring the Cola ones!"
Well, at least better than the advertising we have seen from Kingfisher till now except Yana of course...)
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