The latest issue of 'Outlook' magazine has a very telling cover story. It's about our aging music maestros. And the million dollar question. After them who? On a similar plane it also reminds me of Javed Akhtar and Gulzar Saheb...After them who?
Artists always capture the happenings around in their work or musings...
Here's a compilation of their laments from the Outlook issue. (So advertisng is not the only indusrtry that's facing a talent crunch!)
"Aaj ki hawa hi kharaab hai." - Dadra and Thumri singer, Girija Devi
"There's lack of patience in the young, who want to hit the stage just after 2-3 years of learning." - Buddhadev Dasgupta
"We used to do riyaaz of a taan not by the number of hours but by the number of candles burning out. We would aspire to be a paanch-mombatti-riyaazi. That spirit is missing today" - Late Ustad Vilayat Khan
" A lot of today's gurus are performers, have one foot here, the other abroad. When will they teach?" - Hari Prasad Chaurasia
" It is rare to get a guru. It is equally rare to get a good disciple. Every performer is not an able guru. Not many have the patience for teaching." - Pandit Shiv Kumar Sharma
" Audiences aren't discerning any more. Earlier, they would catch a single note that went awry." - Sitarist Debu Chaudhary
"We build grand stadiums, but we do not have a concert hall of the calibre of London's Royal Albert Hall or Sydney's Opera House. What kind of message are we giving to youngsters about the respect given to classical music" - Amzad Ali Khan
"Many aspirig musicians have to kill their talent, because they have to earn their living from fields other than music." Hari Prasad Chaurasia
" It's also an era of stage-managed success where professional agencies are roped in to 'manage' the public image of star children and disciples." - Debu Chaudhary
"Crores of rupees are being pumped into cricket. How many people does that benefit and what tradition is being kept alive? Even if a fraction of that came to music, we would see a better tomorrow." Girija Devi
As a nation we are pretty poor at preserving either music, monuments or movies...But maybe there's hope! Some super rich NRI/ IITian from the silicon valley with love for music and a conscience will fund the music gharanas...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
-
Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
-
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...
3 comments:
hey what up? how's it going? stumbled to ur blog thru russell's... a planner from london/delhi.. thought i'd say hello! always interesting to exchange views n i think planning is SO nascent in india.. would be good to get a community going!
"Music is my only friend until the end" once said Morrison. He also said,"When the music is over turn off the light." But that was few decades ago when iPod, Zune and MP3 playback mobile phones were not available. At that point parents used to spend time teaching their children extra-curricular activties. Music (classical & western), embroidery, cooking, paintings were encouraged as a part of their daily routine. With economic liberalization, liberal parents have given in to their wards desire to be cool and hip. So, if you dont find takers in Sharod, you might just find a headbanging, rock-n-roll, gizmo geek in his Pulsar racing to the Sunday Church Choir for the latest gospel gharana.
Louis Bank & Shankar Mahadevan please wake up and take up the cause. Atleast you can find few new age disciples whom you may hear saying "Ma Pop relaxes in the evening with a Girija Devi Vinyl."
Virigin Music, Times Music, EMI, T Series, Sony Music ... wake up...dont you want loyal, young consumers for your brand.
hello...there is a software snag in my office. cant access my blog. which explains the 12 hr delay in response! yes an online planning community in India would be a great thing..looks like indian planners who blog are not many in number! but it's a good start however small...
Post a Comment