While hunting for Aamir Khan's blog on the net, stumbled upon this Amul hoarding...Had somehow missed this one...utterly cute!Now, here's a brand that can take it's iconic advertising a step ahead using the net and the new technologies...and some participatory communication!
Some thoughts!
1. How about 'Make your own Billboard' contest? I think it could be quite a hit!
2. Or post 'The topical message of the day with the familiar twist' contest.
3. Amul - School of creativity for street children. Kya pata we may end up spotting the next Hussain?
4. How about Amul Humour blog?
I feel just about 10% of this great Indian brand has been explored by mass media till now! Now that Amul is the biggest Asian milk brand...it needs to Think Really Big and even Bolder than in the past...Would love to work on a new media strategy project for Amul!
Any more ideas guys?
7 comments:
Manish, Amul is one brand which can take on any other global food brand in terms of creativity.
So here's few of my thoughts...
1. Amul Book of Advertising (contains all their campaigns from day one) I have some 264 odd Amul Ads in my collection :D A collectors item for all Brand lovers.
2. Like we have 'Thought for the day,' create a "Amul Message of the Day" [borrowing from your idea ;-)]
3. Amul Channel - An IPTV News Channel which focuses on Tropical Issues\News of the Day with it's tongue-in-cheek humour(They already have http://amul.tv but honestly too cluttered and focuses on Amul's advertisement and surprisingly only 3734 visits ... I was the 3735th visitor till date)
4. Find the real 'Amul Baby' Contest (okay this goes into event but I guess can create great PR value ... was this suggested before ??)
5. Co-operative Marketing to Cause Marketing: Amul Baby can visit places like rural Orissa, Bihar, Chatisgarh (the poorest places of India) for a Food Distribution Day.
Do call me when you work with Amul on New Media strategy ... lots more in store ;-)
gr8 ideas roop...
yes definitely you are on the New media project when i get :-)
Manish, what happened about this? Did you find his blog?
"While hunting for Aamir Khan's blog on the net"
no man...but got a post by SRK...on intentblog.com...
nice post ! read it ...
guess, i mentioned this one earlier...
Amul merchandise:
- t-shirts
- mugs
- cards for all occasions etc
Wonder if each actor or actress (ofcourse... icons in their own right) becomes a thematic display for Amul....their dialogues will not be less than any laugh riot... imagine... James Bond... Dilip Kumar !!!! and their famouse dialigues with Amul characters ...
hey good idea!
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