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Thursday, January 18

Two Indias Among The Many

I love the new Times Of India campaign - India Poised. Gulzar's lyrics and the English version penned by Aggie, both are very good. Check out the videos on Indiapoised.com

There is no one way to describe the current growth/ phase of India. It's an interesting mish-mash of Elephant and Tiger paradigms...And therefore the two India route makes a lot of sense(and has been handled with a degree of sensibility)!

Definitely one campaign, I wish I had done.

Though, Amitabh in his nth commercial is straining the boundaries of celebrity endorsement. But he is a Meta Brand and can do no wrong:-) Gulzar saheb as always is awesome...
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