When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers. Often they might last for just a few hours!
I guess they stoke the growing acquisitive and impulse-led buying patterns in much of urban India.
Shopping for a small part of cash-rich urban India is now an acquisitive sport. However, under intense time constraints, there is no stamina to do a 'Lalitaji' kind of detailed 'samajhdari' purchase.
Instead, there is just enough time for a quick McPuchase. Enter the flash promos. When they are from trusted brands. They reassure quality. They entice with their slashed prices. And their 'buy-now-or-regret-later' proposition gives it the veneer of 'samajhdaari'.
Last month, I was almost pulled into one such offer from HP. A heavily discounted flash offer from HP on a Laptop + Printer combo. Even though I had no real need for the printer!
But for the lack of a convenient physical demo of the product, I would have been a victim of the Rs. 39,999/- flash offer!
It's just as I flipped the Mumbai Mirror today, I once again saw the HP flash offer -'Hurry, offer valid between 8am and 8pm today only':-)
But I am becoming 'Flash Smart'!!
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