Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Browsing the Newspaper, Reading the Net
    Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Goafest - Bajate Raho!!
    There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Thums Down!
    Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
  • The Feminisation of the Internet
    Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
  • Jonathan iVe - design sutras
    Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...

Monday, July 23

Made for Shade and other Thots

About a week ago had visited the SALE at the kids apparel store 'Gini & Jony' at Linking Road!
Each of the junior mannequins was sporting cool sun-glasses!

I find these days the distinction between kid stores and the adult ones are gradually blurring. (Perhaps I over-react as a parent of a 4 year old.) Well the odd thots I had that day...

1. The world of marketed 'cool', 'attitude' and 'style' dominate the world of innocence, fun and colours.

2. The world of children's stories is being replaced by fast-paced animation and hi-tech effects...

3. Children today are getting exposed to a more homogenised global/US culture far more than the Indian/local/ regional one...
While I grew up on stories recounted to me by my Dadi and Nani, most of Neo's stories unfold on VCDs and DVDs with characters from different cultures. I knew where my roots were. Don't think Neo does. Maybe it's not such a bad thing after all!

4. Unfortunately, I find my son believes that 'English' is a cooler language than 'Hindi'. More fashionable. He never talks in Hindi in malls and in air-conditioned environments!!

5. Media exposure, 'mall culture' and time-poor-money-rich parents have made kids more fashion-conscious. They pester for colour co-ordinated dress. They have strong POV on their ward-robe and daily dress codes:-)

Mental logbook : Create a list of words that I would never use for a children's brand, product, medium. I would definitely avoid - cool, sexy, attitude, rebellion...Young Neo with his own shades!!
Posted by at

2 comments:

meraj said...

the name Neo did it, Manish...its your fault :) (no am not criticizing the name...in fact, i find it very cool). the name represents his times
cheers!

1:32 PM
Irshad Daftari said...

Hi Manish,

Do you think there's any definite study done on 'pester power'? You mentioned #5, where parents have indavertantly (or maybe by design) pushed kids into becoming more adult dressers... wondering if it applies only to apparel or it reflects in things like food and choice of durables as well.

7:40 PM

Post a Comment

Subscribe to: Post Comments (Atom)