Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Browsing the Newspaper, Reading the Net
    Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Goafest - Bajate Raho!!
    There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Thums Down!
    Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
  • The Feminisation of the Internet
    Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
  • Jonathan iVe - design sutras
    Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...

Sunday, October 7

Vodaphone Throws a Bouncer

On the back of a strategically sound ad campaign for the Hutch name change comes this unlikely bouncer from Ogilvy! Maybe there is more to follow, but the first burst leaves me cold...

1. Beats me. What does Vodaphone mean by make the most of now?? The consumer hardly knows the brand. Why should he/she listen to this rather patronizing tone...

2. Suddenly the warmth and the simplicity of Hutch is gone! Kaput! This is not the continuation of the 'brand switch-over'? And if Vodaphone had to do such a dramatically different campaign, why did it blow up crores of rupees on the 'pug campaign' till last week??

Maybe, I am suffering from 'premature enunciation', but this doesn't make sense as of now...
Posted by at
Labels: , , , , , ,

2 comments:

Dev said...

hi..am dev

even am confused with the creatice whcih is plastered all over the place.....suddenly it looks trying to merge something...

7:30 PM
Spiritualmanager said...

Even I am skeptical, will this International Intergration exercise take the Emotional touch out from our Hutch...I am an Indian consumer I dont understand anything about logic and I dont want too, but I buy because I am emotionally envolved. Here I see vodapone making O&M so miserable and helpless.Kevin Robert shall really be depressed with a lovemark making its way backward to be a Brand.

2:30 PM

Post a Comment

Subscribe to: Post Comments (Atom)