Pepsico delivers another advertising dud. The new 7UP commercial, BBDO's opening shot is quite a let down. You can view the TVC on youtube here...Though, I like the Bheja Fry. 7Up Try tag-line, found the plot bland and straight from the 80's! Countless fizz and non-fizz brands have done similar stuff to death...Don't know why they couldn't get a smarter rendition...
The little that I know of youth brands...
1. 38 trying to be 18 won't work.
2. Cool and dumb don't bed together!
3. Recycling works well for the environment, not for ads.
4. We live in an age where 80% of the brands are young. So, the really young@heart brands must lead the conversation. Through new stories, fresh insights(a la Sprite), new technology...Or simply a great(expensive) execution like the 2cr Thums Up fillum!!
But, maybe BBDO deserves the benefit of doubt. It's their maiden over.
So, Bheja Fry. Phir Karo Try!!
3 comments:
what about the youngistan - PEPSI... i like the way the batton of being young@heart passed on from SRK to Ranbir Kapoor!!
on the other side Sprite - totally Clear Hai!!
Like both these ads than the 7 UP one...
Agree.. like the tagline.. but the same old story.. interesting idea with lots of scope.. execution route can be far more interesting than the same old. everybody seems to be going on to a youth bandwagon..Pepsi.. 7up as the pepsi co claims that the trails and irrtation a young person goes through.. well the situation they depict happens to everyone young or old..Coca cola jashn manale with ever bored looking hrithik..
infact sprite seems to have hit the nail the best amongst all i feel because seedhi baat and the way they have done it with the two girlfriend factor is actually very youngistan and therefore done like a pro for a change.. after all the duds that sprite came up with..
also Akshay rockssss in the thumbs up ad! its all bout the look that ad cuz the idea is the same old but dude wat a goold looking ad. :)
hate the 7up ad!
hate the tagline too...the first time i heard it...it has this *makes face* feel to it...plus the way the guy says it some how grates my nerves...its plain annoying...the whole ad is just plain annoying...
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