When I took up my current job some two month back, one of the stuff that really excited me was the potential to integrate the 5 odd SBUs - in digital, OOH, data driven marketing, health & lifestyle and events & promotions...The task needless to say is tough as hell but that's also the exciting part.
One of the things that I have been trying to do with the help of colleagues is to start conversation hubs within the SBUs.
The first modest gathering of three was BarNone - the mid-to-senior team conversations(actually to be honest still tweaking with the brand name). BarNone was held at Red Box in Bandra with Andee and Leroy as founder members:-) Happened in 3rd wk of Apr.
The next was for the young blood in the system. Planners and trainees and passionate crowd sourced talent. The first Huddle happened last Sunday - May 18th at Carter Road CCD.
In the words of my planner Sonal - "In between sipping scary looking blue slushes, some really cool initiatives were discussed. With conversations about music, virals, movies… and an impromptu performance by a guitarist member of The Huddle, the first meet was just like huddles should be – inspiring and fun."
And the last one - Ferment is going to happen with the SBU heads in June...
Our TQ(twtr quotient)/ conversation quotient is getting higher every month:-)
Oh I miss those School of David days.. Wish we could have done many more of those.. but definitely conversation is the key to best outcome and results in work.. be it with bosses, relationships with people who work with.. as well as ideation and thinking.. how open u r makes what u do even more substantial..
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