One of the year's biggest integrated campaigns in the US, BBDO, New York's "Voyeur" project for HBO, picked up its second Grand Prix at Cannes today in the outdoor category. "Voyeur" has now won two Grand Prix in as many days after scooping promotions honors yesterday. Part of an integrated-branding campaign many are expecting to also do well later in the week in the cyber category and in the titanium and integrated group, "Voyeur" involved projecting a massive video onto the side of a building in New York's Lower East Side.
Multiple points of focus existed within the projection, which imagined the building was cut away, revealing an interior rife with dramatic action that prompted viewers to visit the campaign website.
You can read the full article on adage here.
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