I was there most of last week in Hongkong for a workshop! All the planners in the region were there...
For a change power-point was subservient to conversations. And there was loads of visual thinking! We drew and thought aloud and the other way around.
1. I was pleasantly surprised how powerful the medium could be in framing a strategic issue and trying to solve it.
2. It was a lot easier to co-solve problems when one thought in pictures.
3. What I liked most was that pictures allowed me to stay longer with the problem. I am going to adopt more of this visual thinking in my day-to-day work...
4. And would love to have a visualiser in the planning team. Or out-source one for planning!
5. It also saved a whole lot of time. Opened up time for thinking. We used this picture to make a point/ story/ thot thumb-nail about how planning can be made more 'influential'...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
-
Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
-
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...
3 comments:
very interesting. i enjoy worskshops that compell you to think...i enjoy the various stimulants used to make people think...
visual thinking sounds like fun...
yes it was good fun. but more importantly it allowed to ask 'better questions' . Often we are obsessed with seeking 'better' solutions whereas the game changer is asking the 'better question'...
and you look very nice in the pic. Mrs Nair!!
Hi Manish
Thnks for sharing some of the learnings of the workshop.
I think planners should get trained in the art of story telling , hopefully there are some workshops for that too being held in the country. This will definately help in simplyfying the transfer of the idea.
Post a Comment