As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking place in the sort of work that I do. And also in the way that work happens. More complex work - with a fine balance of 'analysis', 'logic', 'creativity' and 'ambiguity'. Geographically spread out work. Talent hot groups. Being a part of many such groups at the same time...Some you lead; in some you learn. In most you collaborate and build upon each others work. Multi-tasking, learning, forgetting...
And all this work requires a very different sort of talent than needed in the past! Eduardo Braniff in this Adage.com article describes beautifully these pi-shaped talent that's needed in this creative collaborative economy.
Pi, the Greek letter, describes talent that is broad in its interests and expert in two areas, if not more. As a decimal representation, pi never ends or repeats which, when used to describe talent, means no two "pi talents" are alike. And, as a circular constant, it is inherently about well-rounded talent. Though a constant mathematically, the only thing constant about "pi talent" is the rate at which their attention changes and ambitions evolve.
Excellent article. Do read it and share view-points...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
-
Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
-
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...
No comments:
Post a Comment