Was chatting with my friend Girish from Webitude. The Oberoi Gurgaon fb page came up in the chat for some reason which I forget. Triggered off some thoughts...While the Oberoi page is far better than many branded fb pages, 5 suggestions which I feel can make their fb storyline better.
1. There is little 'Oberoi' story on the page. Facebook is most effective when the conversation thread is like an episodic, gradually unfolding brand story. The page currently has a stream of PR statements:-)
2. I find the grandeur and warmth of the 'Oberoi' brand missing! Period.
Part design of the page, part the selection of the picture/(s). Would the brand have been this callous if they were designing an expensive brochure which few read these days!
3. Related point, I find no 'Oberoi' personality on the fb page. It's important for any brand. Critical if you happen to be a hospitality brand.
4. You now have a participative community not an audience. Treat them with respect. And that means making an effort to answer each and every query like a friend. Fans on fb are not mere numbers to be hoarded in your bank account:-)
5. Go local. Where's Gurgaon on your page? The best social media engagements are those that are personal, micro, local. It's simple but a point that many brands miss...
Nevertheless, am a great fan of the 'Oberoi' brand. Welcome to Gurgaon and I plan to visit threesixtyone - your all day restaurant!!!
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