I quite liked the print avatar of the MP Tourism film!
Folk song meets comic book strip meets print ad.
Wish they had done a full pager:-)
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
-
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
-
It's been a hectic fortnight. Looking for a flat/ house in Gurgaon. Sometimes you can be spoilt for choice:-) At the airport, leafing th...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
-
'New Behaviour' mostly lags 'New Thinking'. Therefore, even though every planner/ marketer/ suit/ creative worth her/his sal...
-
I have to speak at the afaqs Mobile Conversations seminar on Friday in Mumbai. Actually, it's quite telling how the average analog ad a...
-
Just started reading Daniel Pink's best-seller : A Whole New Mind. There is a wonderful anecdote in one of the chapters on 'Design...
5 comments:
had exactly the same thoughts when i saw the ad yesterday...or was it day before yest?
:-) think the day before yest.how was lonavala??
am sorry i have had to moderate the comment box prmarily because of the antics of a few idiots...
Hey Meraj
what do i do about this
Absolut P***k! seems to be majorly obsessed with India Ad Rant.
Keeps on commenting his admiration for me under different names & gender:-)
Hey Mansh
I loved the ad..was talking to Aman my friend in ogilvy who is on MP tourism. he was telling me how they had to change the layout sequence for the print from the way it flows in the tvc because in one place the Khajuraho bit with the different different mating carvings were coming right under the pics of the religious places of visit and therefore times refused to print the ad in that manner because they said that religious fundamentalists were create an issue regarding the same.quiet hilarious.
Post a Comment