Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Browsing the Newspaper, Reading the Net
    Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Goafest - Bajate Raho!!
    There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Thums Down!
    Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
  • The Feminisation of the Internet
    Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
  • Jonathan iVe - design sutras
    Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...

Wednesday, August 15

Boot Camp - Day Three - UGC & Digital Media

Digital Sparks

I have maintained for some time now that 'digital' is less about the technology and more about the psychology(client's, consumer's, etc.)

And today's session was mostly about this. The morning UGC session by Ajit was quite kick-ass...Some of the main carry-away thots were:

1. If you really love your brand, find out your way of letting it go...

2. Brand thinking must accommodate non-linear thinking. The best ideas have an element of surprise. Strategy is tactics today!

3. UGC insight : None of us is as smart as all of us.

4. English is no longer the dominant language of blogs/ expression/ conversations on the web!More of our Digital SparksBetter lunch than yesterday:-)

5. Interestingly 'Letting go of content control' also sits with massive control of traffic/ content through web 2.0 tools and other technology.

6. The new media signals a shift from the age of deference to an age of reference.

7. Ad agencies need to be prepared for the fundamental shift from 15% commission to 15 minutes of fame of their consumers!!

8. Media is social currency. if it isn't worth forwarding it, it isn't worth much:-)

9. Kids/ audience don't need another web-site! They need content and applications to make the digital space their own.
Ajit in Action

10. We had a very interesting talk by Ian Stewart, the Sr. VP, Viacom as the guest speaker for the day! He made a crisp presentation on the new digital generation!The impressive 'sensor-based interactive display' at the Funan Mall.

A packed day ended at the Brewerkz...The local micro brewery-in-a-restaurant where we downed beerJohn and his indecisiveness:-)...

Followed by a round of beer at Crazy Elephant...and another in John's room...

10. The 1% rule is all pervasive. 1% of the guys create content, 90% are passive viewers. The film maker, the critique and the viewer: the rules haven't changed much...Maybe they will never!

It's zzzzztime again!!
Posted by at
Labels: , , ,

2 comments:

Unknown said...

Did you visit Clarke Quay in Singapore .. I see a little bit of it in John's photo. I was in singapore between 5 and 8 August for a holiday with my wife!

4:45 PM
Unknown said...

that was the regular adda:-)

6:05 PM

Post a Comment

Subscribe to: Post Comments (Atom)