Read this write-up in DNAindia on branded cartoon characters.
- Mumbai-based Phonethics is one firm which is tapping into the new opportunity. It has developed around 20 characters and is licensing them to various brands. (But my 7 min minute google-n-yahoo searches couldn't get me the web-site). Help!
- Sometime back, when Sony introduced Chaalbaz No.1, it used Mian Fekoo, a character based on a street poet, from Phonethics. Content in the form of videos, experiences and ideas were then posted on a blog, where nearly 25,000 hits were generated.
- Other characters include Farmao Jaan, Mr. Madhuri and Bhakt Harvakt. All of them have certain unique traits and mannerisms. Phonethics is now planning to create around 150 such characters!! Must say, they look and sound quite kewl!
- Phonethics clients include Tata Motors, Sony Entertainment Television and Nokia. Nokia is also planning to have a similar strategy for the launch of N82 and has roped in the company to design a character!
I feel these characters are important to mainstream digital platforms and offerings. Used well, they can demystify technology.
Technology brands need to hand-hold the consumers (early and late majority) and educate them a lot. And these characters can help do that!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen... -
I know this brand or shall I say concept for precisely 12 hours now. And I have already interacted with it 6 times! Have spent $25 online(it...
-
In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ... -
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
If you are in new media/digital media/ social media, one of the briefs which you may get from some clients is - I want 1 mn fans! Having a l... -
Few days back, I had shared some facts and POV on blogging . Yes, its a niche sport:-)Many planners in India are into it...We(Iqbal, Kajal, ... -
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
-
I want to do a Edward de Bono week...I came in contact with this father of lateral thinking at the 'dilli gate' second hand book baz... -
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...
Friday, February 8
Brand Blogs - Hat Na Re
Subscribe to:
Post Comments (Atom)
3 comments:
I am not sure if brands are going to pay for this kind of quality. I didn't seem to like them very much. Infact I think the virals created by Webchutney have a better quality of design.
Yeah agree.. like the webchutney ones better.. was thinking of telling you that all the virals created by several digital agencies including webchutney are up on agencyfaqs.. m sure u must have seen them but just incase u havent..it under digital .. campaigns and then campaign archives..
try www.phonethics.in for their website.
remember, we presented 5 characters named NShankar to simplfy the nseries brand
Post a Comment