Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Browsing the Newspaper, Reading the Net
    Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Goafest - Bajate Raho!!
    There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Thums Down!
    Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
  • The Feminisation of the Internet
    Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
  • Jonathan iVe - design sutras
    Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...

Wednesday, February 13

What do the advertisers get in exchange4media?


Well above is the screen grap of exchange4media...Since there is hardly any content on this page, I have never really bothered to look at any of the ads...

I think the scientific term for this is inattentive blindness:-)

Dainik Jagran, Vanita, Radio One, Radio Dhamaal, Big FM, Dainik Bhaskar, Jagran Solutions, Sahara One, Radio Mirchi, Outlook - that's some 10 brands trying to get my in-attention...LOL

Clutter is as bad in virtual real estate as in the real world!

I feel it's the worst designed media web-site...But maybe exchange4media has high-resolution retinal scan to measure effectiveness and eyeball-enthusiasm:-)
Posted by at
Labels: , , , ,

1 comment:

Unknown said...

Is it assumed that we advertising/media folks view such industry websites with a very different perspective than a consumer looking at an indiatimes.com or rediff.com ?

Do we "LOOK HARD" at ads because we are ad guys?

Hence the assumed clutter we are bombarded with at such a website.

3:00 PM

Post a Comment

Subscribe to: Post Comments (Atom)