Popular Posts

  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Go Episodic - Conceptoids and Factoids
    Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
  • Kaun Hai The Baadshah of Hearts?
    Just read Kapil's and pooR_Planner's posts on KBC3. And since I found myself in front of the TV almost a full hour before the show...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Viruses of the mind
    Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advoc...
  • Are we incapable of building iconic youth brands?
    When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
  • The Future of Bollywood
    That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...