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Saturday, February 24

Nike Just Did It

Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ viral...whatever!

Loved it...Neo loved it although he was upset why the boys were playing on the top of the bus:-) Bus toot jayega he said!!

I never was a great connoisseur of the game of cricket...Past few years, my interest has dwindled even further...But this video in a strange way romanticises the game for me...

It's got scale, its ambitious...and it captures the din and chaos of an Indian city and street cricket so charmingly well. Yet is Nike in its character and execution!

Now who did this film??

17 comments:

neilperkin said...

Love it too Manish (and I don't even like cricket either)

Manish said...

if one looks at it...in 2007( against the cumulative background of great nike and adidas ad archives), this nike TV ad is not a great breakthrough idea but it's a sexy execution...

that brings me back to the question that bothers me time and again with the 'creative types' who always are looking for a 'new idea'.

i feel often great execution > a great new idea averagely executed...

people love executions...creative types pontificate on 'is it a totally new idea' .. i say how does it matter!!

what say neil?

P.S. Mail me your gmail id please...

Divya Pratap said...

hey manish,

I had seen it earlier. It clearly is a charming commercial. But you seem to have started a bigger debate of how puritanical we should be about fresh ideas and stop turning into an extremely inward driven industry driven by the creative church of the 14th century. I thought we got into business for clients & influencing consumers.

Manish said...

agree... its the creative church that I am questioning:-)

meraj said...

to me tis execution...mostly. Great/Big/New ideas dont keep coming with high frequency.

here is where the inspiration came from:

http://www.youtube.com/watch?v=wnLKnPzFFeU

cheers!

svety said...

haha....its abhinay deo.. ..kickass music..by the way now i'm at adidas

Manish said...

thanks svety...its aggie's film!

meraj said...

taaza khabron ke anusaar...its a konkani song which effectively means...stop mr stop, we want to play (confirmed by a pretty konkani girl from office). interesting!

Reshma Anand said...

it captures the spirit of the game - how onlookers spontaneously get involved in the game - I do not follow the game - though its difficult to contain the excitement and not get involved if there is an exciting match on TV that the whole city / country is watching with baited breath. The ad is very real...very involving - is responsibility or the lack of it a concern at all?

Manish said...

dont think responsibility/ or the lack of it is an issue reshma...

india is in a hurry...the media and people have little time to reflect deeply on anything...

we just react to the whizzing past of stuff around us:-)

Kapil said...

This is a JWT, Bangalore creative. Story on Exchange4Media.

Kapil said...

@ meraj

yes, it's a goan/konkani song. Somebody said the same in my office too. I think the score is definitely one of the highlights of the tvc.

Manish said...

thanks Kapil...

Kapil said...

This product is a result of a perfect brief from the client (Nike, portland).

Read more such dope here:

http://specials.rediff.com/wc2007/2007/feb/27sld1.htm

Thinks Heyz said...

the ball gets the guy at the wrong spot and two girls in the background share a smile. thats just super direction for me. but cud have done without the hen in the basket, i thought-ek chiche sa bangaya hai. overall a very entertaining ad.

12th man said...

a bit late in the day to comment on the ad, given that its more than a month since the blog was posted. i like the ad but i have to differ fundamentally. the ad leaves me cold. and after a lot of soul searching i finally arrived at these conclusions: 1) maybe bcos, being in advertising, we are exposed to almost the whole nike showreel i find that there is no newness of idea. how is it different from agassi v/s sampras in times square or the football match across hoardings or the football played at the airport?; 2) nike ads have always been about celebs. this ad sorely lacks them. that's bcos the entire team save for sreesanth & zaheer have been snapped up by competition; 3) this is the most important conclusion as to why i am not in love with the ad. i dont know about the others, but everytime i see a nike ad, i fantasise of being a part of it. even with real life settings where we know something like an agassi:sampras showdown will never happen or a football game will never happen at an airport. a magical world is created where we believe that something like this, if possible, would actually come out the way it is depicted in the ad. it's almost like 'fuck, if something like this were to actually happen!!.....the india cricket ad leaves me cold in that sense. it's good viewing, but it is not exhilarating for me as an individual. and that to me is what nike advertising is all about.

Anonymous said...

The best all time Nike ad I've ever seen has to be this crazy Power Rangers one from Japan.
http://japansugoi.com/wordpress/amazing-nike-short-film/