Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...
Source: Blaugh.com Source : Hubspot.com Source : weblogcartoons.com
This is perhaps the second kick-ass viral video from Webchutney in the past 2 months or so! Check it out ... Webchutney has been rated by ...
Saturday, February 17
SchoolOfDavid : Open Source Learning
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yesterday managed the 4th such session.
As always it was fun! This time it was different in two refreshing ways.
(a) It happened outside the agency, at my place and Candies - the quiet little eatery in Bandra! and (b) It had a truly diverse gene/talent pool...
One of the structural changes I have been passionate about in the agency is the formal partnership between the creative and the other guys(planner/ servicing). As against the norm of a department-led-silo-thinking/working! The topic of this session was 'Dinking' and was about the need to do 'boundaryless-thinking-n-action!
After a short gyan session by me, we got down to a role playing exercise loosely based on Edward De Bono's role playing exercises...
We had 3 teams. Each took on the role of a new company - M&M and Google(X2) and then went on creating a new agency...
I wasn't at all surprised at the strategic-n-creative spark of the young turks in my agency. I have tapped into it many-a-time this last one year! What they may lack in experience, they more than make up in sheer 'fresh-n-bold thinking'!
Some other musings:
1. We must tap into the 'talent pool' at the bottom of the pyramid more often...Fresh pairs of eyes is stupid to ignore!
2. Open-source problem solving can work wonders. In the past month, I have used it to create a campaign for a major client of ours! If the people at the top are committed, open-source-working is not very difficult to DO.
3. Informal sessions create culture. Formal ones don't.
4. To quote Yogi Berra - "You can observe a lot, just by watching."
5. I find in the digital age that we live in, 'worldviews'/ 'experience' is not directly proportional to age...
6. A remarkable way forward might be to create a 'shadow board' of young guys to get in the freshest ideas on board.
7. How you do the learning sessions is as important as what you do in them.
In case anybody is interested in conducting informal work-shops to create a 'creative play-ground' in their organisations, please feel free to get in touch with me!
P.S. A special thanks to Russell(without whom SOD4 would have been highly unlikely)for baby-sitting young Neo!!