Am trying to learn a little more about widgets and then maybe write an article on the subject - How brands and marketers can use them. Are there some examples of Indian brands using widgets? Widgets are mini-Web applications that are downloaded onto a desktop or transported into personal Web pages, blogs or social-network profiles. For users, they are a source of constantly updated information, from weather and sports scores to personal photos, which can eliminate the need to visit multiple Web sites.
Stumbled upon these links while I was in google-yahoo mode!
1. This is a 2006 post on OpenGardens blog. It's about how advertisers/ marketers/ brands can use widgets?
2. Then there was this piece on imediaconnection.com - The what, who, why, how and wow of widgets.
3. And then there was this article - Marketers Wend Widgets Into Interactive Tactics at brandweek.com
Okay going back to my learning mode...
