Just read Kapil's and pooR_Planner's posts on KBC3.
And since I found myself in front of the TV almost a full hour before the show started, just thought I would pen down why I like Shahrukh so much(mostly- I hated him in KANK and some other movies)...
The last time I took some time to think about SRK-fandom was in Bandhavgarh in the company of Shyam Babu(Benegal) with a group of travellers on a special 3 day boutique package arranged by my friend Ram.
We had debated the immense popularity of SRK, whom the intelligentsia loves to hate!
Now SRK if you realise is a perfect blend of grey/ crossover. Perfect for the times that we have been living...
SRK is a blend/ rich brew of
The man on the street meets the King
Indian Diffidence meets Rising India (Long before India Shining happened)
Talent meets Jugaad
Hero meets Villain Darr
NRI aspirations meets Rural India Swadesh
Bollywood meets Cool (Remember, how cool was earlier reserved for Hollywood actors alone). Of course, the general aesthetic contours of Bollywood have changed. And guys like Manish Malhotra have an equal role in it.
Dil Maange More meets Wahi hoga jo bhagya mein likha hai(Most of his love plots, including Chupke Chupke)
Flaunt meets Family Value The man & his family life
Honest Muslim meets Hindu Wife
Love meets Arranged Marriage DDLJ
Romance meets Commerce His marriage, Mannat, His paid-for-dances at weddings
Somewhere, when I was younger, I liked this grey shade honesty in SRK. The intelligence and his voluntary playing to the gallery for money! And then his blatant honesty in admitting it.
I love him because he is himself. Most times. Long before India Poised happened, SRK had the cheeky confidence that I thought only Pakistani fast bowlers seemed to have in the sub-continent.
I like him because he is a family man and loves his kids.
I like him because he doesn't time his cause marketing efforts with the release of his films. I have a feeling one other Khan does that.
I like him because he is gizmo-saavy. He is the new-age face of an archaic but immensely powerful industry called Bollywood.
I love him because he(along with Karan) knows the value of creating and perfecting an image. Look at the way he has re-invented his look from Deewana to Don. (Actually all of them have - Aamir, Salman...)
I like him because with so little acting talent, he can get a Nation's love and adulation.
Okay, back to KBC. I wasn't disappointed. Loved him, music video, humour, ada/ idiocy and all.
I think he was true to himself! All style, little originality but no pretence as well.
In the age where celebs are part of the larger community, the hug makes him more accessible(its actually using the Munnabhai jhappi!). I was myself appalled at the hug idea at first, but on TV it wasn't that bad.
KBC is a borrowed and heavily templated concept, little room for deviation. In an atmosphere where the critics, AB fans are all out to take his ass, poor guy better stick to the AB benchmark.
AB is a legend, SRK is the reigning King of Bollywood and that should be left at that...:-)
Like AB, SRK is a meta brand. He needn't do much now to enjoy that status.
As as I was about to end the post, my mother called me.(To remind me that it's Saraswati puja today)So, I asked her if she liked KBC3? She said she loved it. More than KBC 2. Because Shahrukh "khoob hasaya"(made me laugh). I agree. I laughed. Are those the jokes which a savvier, more intelligent audience would laugh at. Never. But KBC is to a different SEC. The SEC of mainstream India!
Which other star would have the balls to say on National TV that "Log kehte hain, main sirf style hoon, mujhe acting nahin aati hai. Sahi hai". (I am all style, no acting prowess) and that "Aap jo chahein main woh colour ka coat pehenooga, agar boley to petticoat bhi pehenooga"(I will wear any colour coat that you want me to. If you insist I will even wear a petticoat"
You can love him, or loathe him. But you won't be able to ignore 'The Baadshah' and he will drive the TRPs up for sure...Now Shahrukh don't let me down:-)
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) off...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...