Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advocators of 'memes' - the virus of the mind.
Just like genes are the unit of biological information, memes it is said are the unit of cultural information.
The examples of memes would be advertising tag lines, concepts, new beliefs, and other forms of viral concepts.
In India, Bollywood is the original font of great memes and 'Sholay would be the biggest 'meme centre' of our times!
31 years after its release, Gabbar, Sambha, Jai Veeru, Basanti-Dhanno as 'memetic concepts' have survived the test of time.
Nothing official about it, Yeh Dil Maange , Lagey Raho are examples of memes from advertising . Long after the brand no longer uses them they exist in popular culture. Lagey Raho started life as a candy tag-line, ruled the air-waves during cricket matches and will now be the banner of 'Munna Bhai 2 '.
In the info-inundated world that we live, memes are an important unit to understand and use. Memes might help brands to stand apart in the brand crowd! Any thoughts , views on the subject. Do bounce .....
