Popular Posts

Friday, August 18

Viruses of the mind


Was going through wikipedia. And once again stumbled upon the subject of 'memes' . I think Richard Dawkins was among the early advocators of 'memes' - the virus of the mind.

Just like genes are the unit of biological information, memes it is said are the unit of cultural information.

The examples of memes would be advertising tag lines, concepts, new beliefs, and other forms of viral concepts.

In India, Bollywood is the original font of great memes and 'Sholay would be the biggest 'meme centre' of our times!

31 years after its release, Gabbar, Sambha, Jai Veeru, Basanti-Dhanno as 'memetic concepts' have survived the test of time.

Nothing official about it, Yeh Dil Maange , Lagey Raho are examples of memes from advertising . Long after the brand no longer uses them they exist in popular culture. Lagey Raho started life as a candy tag-line, ruled the air-waves during cricket matches and will now be the banner of 'Munna Bhai 2 '.

In the info-inundated world that we live, memes are an important unit to understand and use. Memes might help brands to stand apart in the brand crowd! Any thoughts , views on the subject. Do bounce .....


10 comments:

sharmista n said...

Hi Manish,

Like always, you write really well.
Just one thought that came to me when I read about Sambha being a "memtic concept"...did you know Sambha's role in the film is actually only that of 18seconds with a 4 second dialouge!!! That's perhaps the power of a meme!!

Anonymous said...

buddy
you've given me inspiration to start my own blog...and as always you have got something new for me to chew on...

shantanu

wildsparkz!!! said...
This comment has been removed by a blog administrator.
wildsparkz!!! said...
This comment has been removed by a blog administrator.
Divya Pratap said...

Yo bro. some intersting reading. Definitely the walls are bound to break, cause they are built to keep your job and ensure that large monoliths keeps functioning with their organisational burden. This is the business of imagination and imagination has no boundaries.

Cheers & Best of Luck

ambarish said...

well, i really have nothing to add but memes - more than viruses, are like super replicators. that i think is their real potential. amoebae in overdrive - they form, re-form and merge and emerge as parts or wholes of others - leading to a virtually inexhaustible source of more memes.
ideamoebae - if you like.

best

meraj said...

this brings that tome of a book to my mind...'roots' by alex haley. the autohor / protagnist of the novel, a black in modern day america goes on a journey of root-unting. what triggers this is the presence of certain queer sounding words present in his family, like 'kiri' for a chair and others which i cant recall. trying to find the roots of these he goes down to africa and finds the tribe to which his foreforefather belonged and was deported to america as a slave. and these strange sounding words were the 'memes' from his tribe.

in fact in our very own families we have these 'memes'. i shall talk about some in my own...the hindi word 'kaand' for any event of friction between family members, specially between my dad and mom. or, the phrase 'begaari khatna' for doing any work half-heartedly and others.

memes have always been around us and popular culture reinstates and keeps on adding to it.

Divya Pratap said...

Once again endorse your view on Ustad Bismillah Khan. What's more scary is that he is probably famous enough to get his plight noticed. Imagine millions of anonymous Bismillah's across streams and professions. In a society built on materialism and street smart antics, the worst is still to come. "Scary..". I guess we are finally moving from moral decadence to spiritual decadence

Anonymous said...

why dont you guys and dolls start your own blog at www.mediaplus.in

I will make sure that there is a post called blogs under the forum where you can start your own blog... being a portal on media it will sure get a good audience and comments...

Mediaguy

Manish said...

Is that you Debashish?