A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the youth. With a sample size of approximately 50 and the college city of Pune, the results one would think be largely representative of the shape of mainstream youth behaviour in the near future! Or is it?
So, while mass media blows up incidences of moral policing, there is a cultural shift happening among the youth as the findings show.(Not in any particular order)
1. Generally speaking, the length of the relationship does not matter in case of PDA. The sentiment seems to be - “I can hug my guy in public even if I know him only for a day”.
2. 97% of couples have confessed of having kissed in public within a month of going out with each other
3. Hugging and kissing are no longer meant for your special someone. It can be for friends too.
4.Cafes are a good spot for PDA. But multiplexes and discos are the top choice.(Understandably)
5.90% of the respondents feel that PDA is important and there is nothing wrong with it.
6. Hugging, Kissing (not pecking) are the top PDA activities. Pecking is passé. This is followed by sitting on your BF’s lap. Next comes holding each other or just holding hands.
7. Only 35% of the respondents are conscious of their surroundings
“If others have a problem, they can choose to ignore”
“I do have that thought at the back of my mind, but I care a damn when my guy is
But the PDA phenomena is far from mainstream beyond the metros. I had a contrasting experience last week. I had gone to Muzzarfarpur in the Diwali break. A town 70 km from Patna. There, I happened to visit a family restaurant during the lazy afternoon hours! A proper place in the middle of the town with sit-down eating and with the facility of close 'purdah'(curtained) sections. In many of the purdah sections were couples romancing. But necking and kissing if at all was done strictly behind the veil of the curtain.
Also as the couple left the restaurant, the girl would get up first followed by the guy who would walk towards his bike after a gap of 2 minutes. They still do not want to be seen together in public( exactly like it was a decade and a half back)!
So, like in most things,there still are two Indias. One confident of itself. Where romance even sexuality is worn on the sleeve. And the BF/ GF is a status symbol. And the other where romance is a shadowy, sub-terranean activity. Indulged but away from the public eye. And both are mainstream Indias...
For related stories on the web( and they are few) you may check out Rashmi Bansal's web-site - youthcurry as well as the site sepiamutiny.
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
I know this brand or shall I say concept for precisely 12 hours now. And I have already interacted with it 6 times! Have spent $25 online(it...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Often knowingly or unknowingly I end up comparing my childhood with that of my 3 year old son Neo. And wonder, gape, marvel, cringe, ponder...
Dentsu Communications, the Indian subsidiary of Japanese advertising giant Denstu has formed a joint venture with Mumbai-based digital adver...