15% More Insights on Love Marketing. Hurry!

Yet another 'diary-page' from a young(er) friend of mine!

Super Duper Hype.. but its become a huge marketing endeavour every year.. specially since last few years...from greeting card companies to cell phone companies, to even banks use this occasion!

i came across this while i was googling - HDFC is offering a new variant of Gold Bar - an attractively priced 2.5 gm Heart-shaped Gold Bar.
HDFC Bank Credit Card holders would enjoy one per cent cash back on every 2.5 gm Heart shaped Gold Bar, bought by swiping their credit card!

Valentines day till a few years back, i didn't even know, but by the time i was passing out of school which was about 8 years back... it had started catching up big time at the archies and hallmark level.. now i think it has crossed all boundaries...

i saw the hutch hoarding at bandra with pink heart shaped balloons all over - i think was for downloading lovey ring tones or something for valentines.. i personally wanted to puke..

valentines is not just about lovers.. its about LOVE across genders across age and across relationships but unfortunately the marketing has stuck to focussing on lovey couples and it begins and ends at that.. hotels have special dinner meal offers and parties.. its anywhere and everywhere and u just cant miss it...

personally valentine is just another day in the year and it is bloody annoying wen people have to find a day to make it gooey and say things to their girlfriends or boyfriends.. in anycase in a city like bombay u mite tend to feel left out because the hype is so bloody much and people are so for it that u cant avoid it..

the reason why valentines so big here i think is solely because of the mad marketing because and the media hype around it within the country because otherwise its not such a mad thing abroad.. its big but people don't treat it stupidly.. i remember going out and catching a movie with my girlfriends (all of us single and no boyfriends to go out with he he)..this year i think will be going out for dinner with my girlfriends again.. ha ha.. lol!

thats about it.. i guess the media exposure and wanting to ape the western culture bit has gotten the people down to following such days including fathers day motherdays and blah blah.. these are undoubtedly great cashing days for various companies without doubt..

chalo nothing more that is coming to my mind..

Picture courtesy a colleague who was kind enough to model for indiadrant:-)