One of the great things about Indian culture is that we import stuff/ concepts/ lifestyles/ trends and almost always give a spin to it...
So, while elsewhere in the world, Friends might be the New Family, in India 'Family is the new Friend'. That's the verdict of a nation wide survey done by India Today-AC Nielson-ORG -Marg(browse the Feb 19,'07 issue)!
Have summarised some interesting facts and nuggets from the survey.
1. Parents become the new pal as young Indians, often transiting cities in pursuit of colleges and careers, seek emotional solace in the families they leave behind.
2. Family Longing. The percentage of people who would like to live in a joint family has gone up to 74% this year, from 68% in 2006!
3. For a generation that lives on take-aways, the uncertainty of blind dates/ speed dating/ divorce and constant job-hopping, stability doesn't come easy. Parents might be a convenience to have around, they might just be a mere sounding board or the last resort when everyone stands you up, but at least they are there. And that seems to be comfort enough.
4. Sociologist, Yogendra Singh, professor at JNU, says this reciprocity among India's youth, where the family is concerned, exists because parents in India are extremely supportive of their children, unlike in the West, where children are expected to be independent at a very early age. As a result, despite the influence of modernism, India's youth prefer to stick to family and traditional values...
And technology(be it the Internet or mobile or low cost airlines) is playing it's small role in keeping even the diasporic Indian family intact...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
-
Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
-
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...
Monday, February 12
Subscribe to:
Post Comments (Atom)
2 comments:
Hey
Don't know about the before and after bit of this.. But ya can relate to the whole family bit..
Though we've been a nuclear family throughout and maybe my parents do like the idea of joint families but at the same time i guess i wouldn't like to be in a joint family.. atleast not with my relatives :D.. he he
In anycase completely relate to the bit about parents being friends.. they are and have been my best friends since childhood also because i am the only child and they always treated me more like their buddy than child...
i have always taken my own decision with a complete suppot from them no matter how mad that decision has been.. there is not a single thing that i do not sare with them and i can cnfidently claim that.. starting from my crushes to the most serious things in life, the first call always goes to my dad or my mum..
They are IT for me:)
good one this is and how relevant.
what wud we do without family support? Even today, we look upto them for any kind of handholding.
BTW, mausaji, you look nice with the grey hair- salt and pepper look?? Richard gere?
Jyotsna
Post a Comment