My colleague David from our Tokyo office forwarded this quote of author Paul Graham which appears in “The Long Tail”
“The Web naturally has a certain grain, and Google is aligned with it. That’s why their success seems so effortless. They’re sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels."
"Google doesn’t try to force things to happen their way. They try to figure out what’s going to happen, and arrange to be standing their when it does.”
What a wonderful reading of the times we live in. Indeed it appears that
1. Sailing with the wind > Rowing aggressively in a fixed direction
2. Inventing the future > Predicting the future
Google sails and therefore gets it more often...Hey, anyone has links to any interviews with the legends - Lary Page & Sergey Brin!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Everyday I feel, there is a war out there between the two media worlds that I am familiar with - the off-line and the on-line. NRS 06 says p...
-
I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
-
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
-
There was a huge ruckus created in the Indian advertisingscape over an article by afaqs Sreekant Khandekar on wednesday. Read the 'Rant ...
-
It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
-
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
-
Meraj forwarded me this link from NYT . Thanks Meraj, somehow it feels you still work for me(and that too without pay..LOL). It's an art...
-
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple desi...
2 comments:
here you are...Sergey at Berkeley...enjoy!
http://tinyurl.com/ynohgn
Sailing with the wind > rowing aggressively in a fixed direction = true as much of life as it is of brands.
Do you see any contradiction (at least at the surface) between 'sailing with the wind' and 'inventing the future' - My food for thought for today !
thanks for the link reshma...
on contradiction - not if like Google we take the people with us...
Google invented the 'search economy'(the future) and yet they re-designed the humble e-mail only with 1GB space and search capability...
i guess 'sailing with the wind' as used by Paul is to ride the trends like waves. not fight them. not worry about the occasional unsteadiness...
Not trying to capture the seas if such a thing exists...
its great toying in the mind with this apparent contradiction!
Post a Comment